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IAR Systems2012-02-09 09:09:00

IAR Systems Extends Its Geographical Reach in Asia with the Opening of an Office in Korea



Today, IAR Systems opens an office in Seoul, South Korea, to improve
service to existing and new customers. The office will extend IAR
Systems’ global services on the Korean market, supplying functions such
as sales, technical support, sales administration, and logistics.



The manager of the new office is Chul-Won Kim. Chul-Won has extensive
experience from the embedded market, and has previously acted as Senior
Sales Manager for NVIDIA, and Samsung Electronics.



IAR Systems has been represented in Korea for 17 years through
distributors, and a result of that has many local customers, increasing
the demands on the local presence of IAR Systems.



“We are very happy to see how well our business is developing in Asia,”
says Stefan Skarin, CEO of IAR Systems. “For several years, our business
has developed extremely well in Japan. This is thanks to our local
presence, which enables us to build strong relationships with our
customers. We are continuously focused on serving our customers where
needed, and we now see a strong increase of demand in Korea, resulting
from the fact that we have many important customers and partners there.
With our representation, I am confident we will serve our customers
better, and also grow with the potential we are seeing in the Korean
market.”



IAR Systems’ corporate headquarters are located in Sweden and the
company now has sales and support offices in the United States, Japan,
China, Germany, the United Kingdom, France, Brazil, and Korea. In
addition, IAR Systems is represented by distributors in some 25
additional countries.



Contact information for IAR Systems Korea



Address: IAR Systems Korea Co., Ltd. #1408 Kolon Science Valley 2-cha
811 Guro-dong, Guro-gu Seoul, 152-728 South Korea



Telephone: +82 2 2025 4803 Fax: +82 2 2025 4801 E-mail: info.kr@iar.com



### Ends



Editor's Note: IAR Systems, IAR Embedded Workbench, C-SPY, visualSTATE,
The Code to Success, IAR KickStart Kit, IAR and the logotype of IAR
Systems are trademarks or registered trademarks owned by IAR Systems AB.
J-Link and J-Trace are trademarks licensed to IAR Systems AB. All other
products are trademarks of their respective owners.



About IAR Systems



IAR Systems is the world’s leading supplier of software tools for
developing embedded systems applications. The software enables over 14
000 large and small companies to develop premium products based on 8-,
16-, and 32-bit microcontrollers, mainly in the areas of industrial
automation, medical devices, consumer electronics, telecommunication and
automotive products. IAR Systems has an extensive network of partners
and cooperates with the world’s leading semiconductor vendors. IAR
Systems Group AB is listed on NASDAQ OMX Stockholm. For more
information, please visit www.iar.com



This information was brought to you by Cision http://www.cisionwire.com


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