Resounding success for UNICEF Change for Good campaign

The 2011 Finnair Change for Good campaign carried out by Finnair and UNICEF
Finland collected almost 60 000 euros. Over 16 Christmas period collections the
campaign, carried out on almost all international Finnair flights, has
collected precisely 1,105,040 euros.

The campaign target for the third year was UNICEF’s clean water and environment
programme for the children of India. The programme has supported the
improvement of sanitation and the teaching of hygiene practices in 1,829
schools. For example, children have learned the importance of washing their
hands and clean-hand hygiene facilities have improved. At the start of the
project 15 per cent of the schools had hand-washing places, a figure that has
risen as a result of the programme to 91 per cent.

“We would like to extend a warm ‘thank you’ to the customers, staff and
cooperation partners who participated in the collection,” says Arja Suominen,
Senior Vice President, Communications and Corporate Responsibility. “It’s an
excellent result and it says a lot about peoples’ commitment to the campaign
even in these challenging times.”

A new aspect of the campaign this year has been the option of donating Finnair
Plus points to UNICEF Finland. Over 3 million points have been donated in this
way to date.

Further information:
Finnair Media Desk tel. +358 9 818 4020, comms(a)finnair.com

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